At AdsStation we believe an effective poster uses a different, visual grammar.
It shows, not tells. It expresses your points in graphical terms. It avoids
visual chaos, with many jagged edges or various-sized boards that distract the
viewer. Instead, it guides the viewer by using a visual logic, with an hierarchical
structure that emphasizes the main points. It displays the essential content--the
messages--in the title, main headings and graphics. It indicates the relative
importance of elements graphically: each main point is stated in large type-face
headings; details are subordinated visually, using smaller type-face. The main headings
explain the points, rather than merely stating "results" and letting the viewer hunt
for--or even worse, invent--the message. All elements, even the figure legends, must
be visible from 4 feet away.
We understand that a poster must ensure that the communication is always on the target.
Reach us to devise a convincing Poster.