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Logo Design

1. What is a logo?
2. Do I need a logo?
3. The Designers Perspective
4. Design Process
What is a logo?

A logo is a graphic representation of your company's identity. It is composed of a visual presentation of words, symbols, colours, and shapes.

A logo should:
Attract attention, and then leave an impression
Create a look that is unique and distinguishable
Reflect the overall "feel" of the company it represents
Promote a feeling of authenticity and professionalism
Do I need a logo

If you are in business then you need an identity. With a custom logo design you are creating a business identity. A company logo should visually communicate your unique message. Right from the onset of a new business you need credibility, consistency and professionalism. Every document, advertisement and all promotional materials, business web site should have a consistent Corporate identity. A distinctive logo stands out in the consumers minds, and dramatically improves the human retention of your business.

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