Our media advisor covers the 5W’s namely Who?, What?, When?, Where?, and Why?, plus the additional information required for the media to be encouraged to attend the news conference / event that may or may not be public, with the aim of having the news conference / event, or the information released during the news conference / event, covered by the news media.

A media advisory, like a press release, is used to send newsworthy (or “timely”) information to members of the media. However, media advisories are more highly specific. Media advisories tend to deal with event news, and serve as a sort of invitation for journalists to attend.

News conferences are given to announce a new product announcement, product unveiling, an industry tradeshow is being held, company merger, or someone from the company is holding a particularly important speaking engagement, and are also often issued in response to crisis situations to keep the public updated.

We invite members of the media to attend an event, that may or may not be public, with the aim of having the event, or the information released during the event, covered by the news media. If a publication or media outlet sends a journalist to a news conference, it’s almost guaranteed exposure.

To get guaranteed exposure, use our media advisory service. contact us today